To celebrate Earth Day 2012, Bonobos introduced a special line of environmentally sustainable denim made completely from recycled materials. The jeans are called Bottle Rockets– aptly named because each pair of jeans contains 3-5 recycled beer bottles.
Bottle Rocket jeans are made from White Oak Cone Denim, which features EarthSpun yarn. EarthSpun is an innovative company that makes apparel and yarn out of 100% recycled cotton, polyester, plastic bottles, and x-ray film. Instead of using dyes or chemicals in their yarn, the colors of EarthSpun yarn (and the resulting apparel and denim) come from the colors of the recycled plastic bottles and x-ray film they use- blue, green, and brown yarn comes from the recycled bottles, and gray yarn comes from the x-ray film.
(via Jeans Made Of Recycled Beer Bottles - PSFK)
the one time drinking leads to making pants, not losing them….