Save the Rhino: Nothing we will ever bring them back.
Chilean agency Mayo Draft FCB made great use of pre-roll ad space with their recent ad campaign for Homecenter Sodimacs on YouTube. Instead of inviting viewers to ‘skip the ad’ after the mandatory 5 second viewing time, viewers were also presented with the option to ‘skip the behavior.’
The ads started by saying, ‘In five seconds, your behavior could change an everyday bad habit.’ The screen would then change to images of common household habits that are bad for the environment, like: ‘With that light bulb that stayed on all day you could have washed three full loads of laundry. If you want to change the habit, the first change begins at home.’
Viewers were then prompted to ‘skip the ad’ or ‘skip the behavior.’
that is genius/
Unicef Water Bomb Advert. Striking imagery which is neat and clear. Brilliant.
Sea Shepherd - Until they can defend themselves, we will do it for them
Oro Verde - Every year we produce 3,3 billion tons of CO2, that’s why we need the rainforest more than every.
This print campaign for the rainforest foundation Oro Verde, showcases the dramatic increase of CO2 emissions worldwide. It cleverly turns the iconic shapes of Africa and South America into clouds of smoke to demonstrate the message that we need to use what’s left of the rainforest to fight off the CO2 emissions.
I love it when advertising doesn’t try to get people to purchase a product or service. Ads that simply try to spread a message, like this ad, are some of the best and most influential ads on the planet.
Y&R (South Africa) for Johannesburg Zoo anti-litter initiative
This actually, genuinely made me emotional…
GREAT ad- not only visually, but the concept, and how it puts it all into perspective, just brilliant
This is pretty sweet…
Environmental awareness advertising campaign
Do you want such future?