new-adventure:

Oro Verde - Every year we produce 3,3 billion tons of CO2, that’s why we need the rainforest more than every.

This print campaign for the rainforest foundation Oro Verde, showcases the dramatic increase of CO2 emissions worldwide.  It cleverly turns the iconic shapes of Africa and South America into clouds of smoke to demonstrate the message that we need to use what’s left of the rainforest to fight off the CO2 emissions. 

I love it when advertising doesn’t try to get people to purchase a product or service.  Ads that simply try to spread a message, like this ad, are some of the best and most influential ads on the planet.